Fashion Finland
2019 - Vuosikirjatyö
Identiteetti
Fashion commerce association Muotikaupan Liitto ry est. 1917 and Modin – a fashion trade magazine in Finland approached us with the task to renew their brand identity. With a saturated market of fashion online platforms along with membership in decline, Muotikaupan Liitto’s current brand has become antiquated and stagnant.
Positioning the brand purpose and naming to an active role through the use of bold color, graphical elements and tone of voice we preserved the established history through the construction of the logotype inspired from Helsinki’s past of unique architecture and typography.
Työhön osallistuneet henkilöt / tahot
Tilaaja
Muotikaupan liitto
Mainostoimisto
hasan & partners
Designer
Diana Sanchez
Strategi / Strategist
Michelle Planting
Copywriter
Katariina Harteela
Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by
Design Producer Julia Heikkonen
Account Director
Karri Jalkanen
Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by
Katriina Halme, Project Director / Fashion Finland
Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by
Esko Leppäkorpi, CEO / Fashion Finland
Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by
Andreas Ögård, Chairman of the board / Fashion Finland
Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by
Aino Kuusava, Vice Chairman of the board / Fashion Finland
Muu suunnitteluun vaikuttanut henkilö / The design was also influenced by
Meri Karppanen, Communications Manager / Fashion Finland
