Vuoden Huiput 2022 Jury

Chief Judge

“I will encourage the jury to reward courage and diversity with optimism: when in doubt, be positive. ” – Anu Niemonen

Anu Niemonen
Creative Director

“In excellent works, both appropriateness and the insightfulness of the narrative are always emphasized. A creative work must communicate without unnecessary twists, but avoid the pitfalls of boredom. We are not rewarding the subject, we reward the best ideas and implementations made with piety.” – Ari Kivi

Head of jury
Ari Kivi
Executive Creative Director
KASKI Creative Agency

Henrik Wetterstrand
Copywriter
Staart Oy / Freelancer

Katri Kurisjärvi
Art Director
Miltton

Paula Orre
Creative Director, AD
Folk

Toni Tiusanen
Executive Creative Director
Bob the Robot

Campaigns

“If we recognize when the customer was scared and the creators excited, we witness something interesting. When the message remains as an image on the retinas and a new thought or doctrine ignites in the mind, we taste success. Perhaps when we are surprised by quality, ambition and honesty, we will experience a renaissance of creativity. When we spot pure joy and open, respectful teamwork within the work, we will be celebrating the winners.” – Liisa Paasio

Head of jury
Liisa Paasio
CEO, Strategist
KIDS Marketing Agency

Antti Einiö
Creative Director
Hube Helsinki

Ashur Munge
Creative
hasan&partners

Lauri Gran
Creative Director
SEK

Reetta Wallén
Senior Creative
Bob the Robot

Design

“In addition to aesthetics, I want to see responsibility, challenging ideas and utopia. Less margin raising, please.” – Antti Grundstén

Head of jury
Antti Grundstén
Designer, Artist

Beatrice Borgström
Product Designer
Nordkapp

Hanna Hakala
Graphic Design Lecturer
Pekka Halosen akatemia

Johannes Iilahti
Graphic Designer
Kobra Agency

Unni Leino
Junior Creative
SEK

Experiental Design

“I hope to see works, actions, events, phenomena, pranks or other machines of love that have a deep connection with the client's strategy and the soul of the target group and improving life. Bring it on.” – Timo Berry

Head of jury
Timo Berry
CEO, Creative Director
Berry Creative

Hetta Komi
Game Designer, Photographer, Artist
Next Games – A Netflix Game Studio

Hugo D'Alte
Nordic Design Director
Accenture Song

Ida Rainio
Principal Designer
Futurice

Piia Honkanen
Designer, Stylist

Identity

“A successful identity can be flexible, boring, illogical, refreshing or embarrassing, for example - it all depends on the context. ” – Lars Högström

Head of jury
Lars Högström
Graphic Designer
Studio Lars Högström

Ilkka Janatuinen
Brand Designer
H23 Agency

Jimi Hyvärinen
Art Director
Reaktor Creative

Johanna Vierimaa
Graphic Designer
TBWA\Helsinki

Lili Köves
Designer
BOND

Image

“I'm looking forward to both an overview of the entire scale of current storytelling through images, as well as discussion about what kind of images are good and important nowadays. I hope to see images that also convey the joy of making.” – Eeva Värtö

Head of jury
Eeva Värtö
Art Director
Sanoma Content Marketing Services / Sanoma Media Finland Oy

Carl Bergman
Photographer
Duotone

Elina Cajan
Designer
Bob the Robot

Janne Iivonen
Illustrator
Janne Iivonen Illustration

Ulla Donner
Illustrator, Comic Maker
Freelancer

Moving Image

“I expect to see as many works as possible that dare to challenge the viewer. I also hope to see diversity and mutually different approaches.” – Tuukka Harala

Head of jury
Tuukka Harala
Commercial Film Director
Freelancer

Iiris Auroora Sjöblad
Photographer, Filmmaker
Freelancer

Juho Harjula
Executive Producer
Kameron

Laura Matikainen
Animator, Illustrator

Nana Simelius
Director, Photographer
simelius simelius

Outdoor

Head of jury
Ari Kivi
Executive Creative Director
KASKI Creative Agency

Henrik Wetterstrand
Copywriter
Staart Oy / Freelancer

Katri Kurisjärvi
Art Director
Miltton

Paula Orre
Creative Director, AD
Folk

Toni Tiusanen
Executive Creative Director
Bob the Robot

Packaging

“I believe and hope that ecological issues will start to be a default value in design. So I would like to turn my attention to purely pleasing and memorable visuals. What makes the packaging iconic and a favorite of the whole nation? What do modern classics, that will be admired even decades from now, look like?” – Marina Veziko

Head of jury
Marina Veziko
Art Director, Designer
Studio Marina Veziko

Juuso Siltanen
Designer
Werklig

Kasperi Salovaara
Design Director
BOND Creative Agency

Niina Yli-Karjala
Senior Designer
SEK

Ulla Lesevic
Designer, Creative
Studio Ullapulla

Publications

“I hope to see playfully, boldly, inventively designed publications and logically constructed typographic hierarchies. I'd also like to be surprised, because that's a great feeling, especially when it's followed by an insight or "enlightenment".” – Tuija Tarkiainen

Head of jury
Tuija Tarkiainen
Art Director, Graphic Designer
Studio Kiss

Amy Gelera
Graphic Designer, Illustrator

Timo Tervoja
Lead Art Director
A-lehdet

Viivi Prokofjev
Graphic Designer, Illustrator

Ville Verkkapuro
Creative Senior Copywriter, Author, Musician
Ville Verkkapuro Oy

Services

“Service design is tied to the service concept: I hope to see new thinking that awakens and inspires the user, combining interdisciplinary - and why not scientific - methods for the design of products, services and our environment - both physical and digital.” – Ilona Törmikoski

Head of jury
Ilona Törmikoski
Head of Design & Consulting
Polku Consulting

Julius Kontiola
Lead Strategist
Kallan & Co

Julius Oförsagd
CEO, Head of Design
Arctic Factory

Laura Lerkkanen
CX Strategist
Hellon Oy

Nikke Perttilä
Senior Designer
Futurice

Sound

“Sound has the authority and power to tell stories and evoke emotions. I hope that we, with the jury, will get to evaluate largely varied sound ensembles produced for different medias.” – Akseli Soini

Head of jury
Akseli Soini
Sound Designer
El Camino Helsinki

Heimo-Pekka Laakso
Copywriter
Folk Finland

Janne Kuisma
Visual Designer

Ringa Manner
Musician, Artist
Freelancer

Sami Kuusela
Entrepreneur, Journalist
Lol Laughing Out Loud

Text

“Words clarify, sharpen, and correct the gaze so that a completely new view is revealed from the familiar. I'm looking forward to sharp and powerful texts that will get me even more excited about this great language. When laughter reaches a certain point, a snort inevitably happens. That is also on my list of expectations.” – Maria Hakala

Head of jury
Maria Hakala
Senior Copywriter
Miltton

Helinä Leppänen
Copywriter
Bob the Robot

Jani Niipola
Writer, Lead Advisor
Mellakka

Jon Gustavson
Senior Creative
TBWA\Helsinki

Pekko Pistokoski
Copywriter
OP Ryhmä

Wild Card: Power of Strategy

“A great strategy and insight are creativity at its highest. A bad insight is often true, but does not give a new perspective on messages. A good insight is a new point of view related to the brand and the category that has not been thought of before, but which is already intuitively true and interesting. A strategy left in a folder is not a strategy at all, and even a good insight is meaningless if you don't know how to communicate it in a way that inspires.” – Anu Igoni

Head of jury
Anu Igoni
Executive Creative Director
Bob the Robot

Heidi Hyytiäinen
Lead Design Consultant
Pentagon Design Oy

Matti Lehto
Head of Strategy
Kuudes

Reino Tikkanen
Business Director
hasan&partners

Suvi Lähde
Executive Creative Director
SEK

Young Creatives

“ There is enormous pressure on young people – you have to be and know everything. I wish that creativity could develop in peace, from its own substance. Creativity needs time and freedom to explore, with a childlike curiosity. It is not born on Instagram, Pinterest or through comparison to other people's work. I hope to see the creator's handprint and thought, a hint that the creator has had a fun or meaningful experience while making the work.” – Päivi Helander

Head of jury
Päivi Helander
Graphic Designer, Art Director

Antti Kekki
Freelancer Designer

Janik Sandbothe
Graphic and Type Designer
Ateljé Altmann

Maria Tasula
Photographer
Freelancer

Milla Selkimäki
Head of Design
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