• Submit
  • Goals
  • Jury
  • Gala
  • Exhibition
  • Festival
  • Archive
  • FI / EN
  • Login
  • Category
  • Choose
    • Advertisements
    • Campaigns
    • Design
    • Experiental Design
    • Identity
    • Image
    • Moving Image
    • Outdoor
    • Packaging
    • Publications
    • Services
    • Sound
    • Text
    • Wild Card: Progress
    • Young Creatives

Vuoden Huiput 2021 Jury

Chief Judge

“As creative thinkers we have the ability to imagine a better world, as well as make it a reality for others through a variety of visualization, storytelling and creativity. This year, as the Chief Judge, I want to reward work that takes both the industry and the world forward. A better future is diverse. What these different futures have in common is progress and movement towards something new, piece by piece. ” – Sami Niemelä

Sami Niemelä
Founding Partner, Strategic Designer, Advisor
Nordkapp

Advertisements

“I hope to see inventive ways to think and create experiences. I am particularly interested in the means, uses, and aesthetics that challenge conventions in both form and content. I will be very happy if I can feel that I am on the verge of something completely new.” – Veera Häkkinen

Head of jury
Veera Häkkinen
Copywriter
Miltton

Adele Enersen
Senior Creative, Copywriter
SEK

Erno Reinikainen
Executive Creative Director
TBWA\Helsinki

Henri Haka
Creative Director
Bob the Robot

Toni Salminen
Creative, Co-founder
UUSI STUDIO

Campaigns

“I look forward to strong, bold, surprising and effective campaigns and, above all, to the best possible discussion between fellow judges.” – Timo Silvennoinen

Head of jury
Timo Silvennoinen
Creative Director
Merikallio&Son

Fanny Haga
Photographer
TBWA\Helsinki

Martin Mohr
Head of Innovation and Experience Design / Co-Founder
BOND / KIDS

Pauli Kervinen
Art DIrector
Miltton

Pauline Korp
Art Director
hasan & partners

Design

“This small country knows how to do world-class design, and it’s guaranteed to be judged. The best possible work is designed to serve the customer's interests. Still, it’s understandable, simple, and takes both the client and the entire creative industry forward. The best thing, of course, would be to feel a little jealous, then know you’re on the verge of something new.” – Sami Kelahaara

Head of jury
Sami Kelahaara
Senior Creative
Bob the Robot

Matilda Diletta
Art Director
SEK

Samar Zureik
Font Developer, Font Designer
Dalton Maag

Susanna Heiskanen
Lead Designer
Kallan & Co

Teo Tuominen
Type Designer

Experiental Design

“I think a design that seeks solely to maximize functionality and usability underestimates its user. Interesting experiences come from friction and cracks, and I hope to see these in the competition entries as well.” – Eevi Rutanen

Head of jury
Eevi Rutanen
Artist, Lecturer
Aalto-yliopisto

Annina Antinranta
Principal Designer
Futurice

Johannes Nieminen
Information Designer
Kombo

Ville Ohtonen
Chief Creative Officer
Bob the Robot

Virva Haltsonen
Lead Strategist
Pentagon Design

Identity

“I want to see finished and aesthetic implementations in which different interfaces are taken into account by creating a clear system and a complete ensemble. However, in addition to the beautiful outer appearance, I hope to see strong and surprising ideas that challenge you to think and bring a fresh perspective to the subject. Ideas from which you can immediately see that they have not been taken for granted and have also required the client to have the courage to build an identity on them.” – Hannu Koho

Head of jury
Hannu Koho
Design Director
Kallan & Co

Anssi Arte
Graphic Designer
hasan & partners

Martin Martonen
Senior Designer
Motley

Martta Kallio
Senior Copywriter
TBWA\Helsinki

Outi Saukkonen
Designer
Werklig

Image

“I look forward to seeing pictures in this series that tell the stories of thousands of words. Images that stop and thrill. Images that change conventions, break boundaries and create something new.” – Jan Rudkiewicz

Head of jury
Jan Rudkiewicz
Lead Designer
Werklig

Emmi Jormalainen
Illustrator, Graphic Designer

Irene Suosalo
Video Artist

Piia Peltonen
Art Director
Sherpa

Tuukka Koski
Photographer
Koski Syväri

Moving Image

“Everything that moves is not gold. How to make a great movie? There has to be a really good idea and then the best possible implementation. The end result needs to create some emotion so that the work stays in your mind and heart. I expect all this from the work of the series.” – Antero Jokinen

Head of jury
Antero Jokinen
Creative Director, Screenwriter

Aleksi Erma
Senior Creative
TBWA\Helsinki

Erkko Mannila
Creative Director
Miltton

Roosa Kuosmanen
Director
Yle Kioski

Viivi Huuska
Director, Photographer

Outdoor

“I hope to see inventive ways to think and create experiences. I am particularly interested in the means, uses, and aesthetics that challenge conventions in both form and content. I will be very happy if I can feel that I am on the verge of something completely new.” – Veera Häkkinen

Head of jury
Veera Häkkinen
Copywriter
Miltton

Adele Enersen
Senior Creative, Copywriter
SEK

Erno Reinikainen
Executive Creative Director
TBWA\Helsinki

Henri Haka
Creative Director
Bob the Robot

Toni Salminen
Creative, Co-founder
UUSI STUDIO

Packaging

“As the role of packaging in the marketing of the product, the purchasing process and home delivery has changed significantly, I believe it will be visible in the competition work as well. I also hope to see meaningful, new ecological thinking, both in packaging designs and materials.” – Eija Hakala

Head of jury
Eija Hakala
Senior Creative, Marketing & Design

Joonas Jansson
Art Director, Designer
Sherpa

Maija Olkkonen-Seppo
CEO, Creative Director
Packdesign ID

Nils Kajander
Strategist, Head of Branding and Storytelling
BOND

Vesa Viljakainen
Graphic Designer
Kuudes

Publications

“I hope to see publications that have emerged as a result of the well-backgrounded design work, in which one has dared to make room for confusion as well. Publications that have not been chewed up and which multilevelity is well disturbed.” – Anna-Mari Tenhunen

Head of jury
Anna-Mari Tenhunen
Art Director, Graphic Designer

Aki Suvanto
Creative Director, Partner
Aivan

Annika Leppäaho
Art Director, Designer, illustrator
Slush, freelancer

Jaakko Suomalainen
Senior designer
Kobra Agency

Jenni Kanerva
Senior Copywriter
Sherpa

Services

“Over the last two years, our interaction has taken place mainly through digital channels. Now is the time to see holistic services that rely on encounters between people and have a positive impact on people’s daily lives.” – Juha Kronqvist

Head of jury
Juha Kronqvist
Principal Designer
Hellon

Livia Hakala
Senior Product Designer (UX)
Wolt

Shakti Dash
Principal Designer, Experience Design
Nordkapp

Ulla Holma
Strategic Designer
un/known

Yonatan Kelib
Principal Designer
Futurice

Sound

“I’ve slept badly for two years now, so I’m looking forward to getting to the closed booth for the weekend to listen to joyful jingles, contagious earworms, and heartbreaking humors. I hope for a more thoughtful presentation of the larger sound sets, so that the whole can be judged even without listening to hundreds of hours of podcasts.” – Antti Tuominen

Head of jury
Antti Tuominen
Writer, homemaker
Antti & No Partners

Kati Hartikainen
Creative, Communications Consultant
Ellun kanat

Susanna TIkkanen
Creative
SEK

Tuomas Seppänen
Sound Designer
Elokuvaääniyhtiö Humina

Ville Granroth
Creative Director
Livson Group

Text

“This language is gold and I know how to export it. I want to find allies for us. Power words, colloquial language, tones must be mastered. The text is pounding, roaring, distilling. Otherwise, I will not start.” – Lilli Loiri

Head of jury
Lilli Loiri
Creative Lead
hasan & partners

Aki Toivonen
Creative Strategist, Head of Planning
TBWA\Helsinki

Annukka Puttonen
Lead Creative, Strategist
N2

Henna Lekka
Entrepreneur, Copywriter, Certified Business Coach

Kaari Koskela
Senior Creative
Wörks

Wild Card: Progress

“I hope to see works that challenge traditional thinking and create something completely new. Through an advanced and innovative vision, one can find something significant and change the world through creativity. A huge number of new innovations are born in Finland every year, and I hope that the same open-mindedness will be reflected in both their marketing and branding.” – Mia Oksala

Head of jury
Mia Oksala
CEO
20/20

Aya Brace
Graphic Designer, Photographer
Miltton, Freelancer

Esa Matinvesi
Head of Web and Brand Design
Soapbox

Karoline Kwon
Head of Design
Starcart

Matts Bjolin
Art Director
Kokoro & Moi

Young Creatives

“I hope to see the outputs of fresh thinking that delight, make you realize something new, or even cry - the subject of the product on a weekday or a phenomenon bigger than life.” – Anni Paltemaa

Head of jury
Anni Paltemaa
Creative, Copywriter
358

Daniel Palillo
Artist, Designer

Ilkka Kärkkäinen
Creative
so_helsinki

Polina Joffe
Artist, Design Director
Ableton

Ville Niemi
Digital Designer
Viiksimaisteri

Uudenmaankatu 11 B 9
00120 Helsinki

+358 (0) 9-601 942
grafia(at)grafia.fi

Tietosuojaseloste

Creative Partner
Partners