Vuoden Huiput 2021 Jury
Chief Judge
“As creative thinkers we have the ability to imagine a better world, as well as make it a reality for others through a variety of visualization, storytelling and creativity. This year, as the Chief Judge, I want to reward work that takes both the industry and the world forward. A better future is diverse. What these different futures have in common is progress and movement towards something new, piece by piece. ” – Sami Niemelä
Sami Niemelä
Founding Partner, Strategic Designer, Advisor
Nordkapp
Advertisements
“I hope to see inventive ways to think and create experiences. I am particularly interested in the means, uses, and aesthetics that challenge conventions in both form and content. I will be very happy if I can feel that I am on the verge of something completely new.” – Veera Häkkinen
Head of jury
Veera Häkkinen
Copywriter
Miltton
Adele Enersen
Senior Creative, Copywriter
SEK
Erno Reinikainen
Executive Creative Director
TBWA\Helsinki
Henri Haka
Creative Director
Bob the Robot
Toni Salminen
Creative, Co-founder
UUSI STUDIO
Campaigns
“I look forward to strong, bold, surprising and effective campaigns and, above all, to the best possible discussion between fellow judges.” – Timo Silvennoinen
Head of jury
Timo Silvennoinen
Creative Director
Merikallio&Son
Fanny Haga
Photographer
TBWA\Helsinki
Martin Mohr
Head of Innovation and Experience Design / Co-Founder
BOND / KIDS
Pauli Kervinen
Art DIrector
Miltton
Pauline Korp
Art Director
hasan & partners
Design
“This small country knows how to do world-class design, and it’s guaranteed to be judged. The best possible work is designed to serve the customer's interests. Still, it’s understandable, simple, and takes both the client and the entire creative industry forward. The best thing, of course, would be to feel a little jealous, then know you’re on the verge of something new.” – Sami Kelahaara
Head of jury
Sami Kelahaara
Senior Creative
Bob the Robot
Matilda Diletta
Art Director
SEK
Samar Zureik
Font Developer, Font Designer
Dalton Maag
Susanna Heiskanen
Lead Designer
Kallan & Co
Teo Tuominen
Type Designer
Experiental Design
“I think a design that seeks solely to maximize functionality and usability underestimates its user. Interesting experiences come from friction and cracks, and I hope to see these in the competition entries as well.” – Eevi Rutanen
Head of jury
Eevi Rutanen
Artist, Lecturer
Aalto-yliopisto
Annina Antinranta
Principal Designer
Futurice
Johannes Nieminen
Information Designer
Kombo
Ville Ohtonen
Chief Creative Officer
Bob the Robot
Virva Haltsonen
Lead Strategist
Pentagon Design
Identity
“I want to see finished and aesthetic implementations in which different interfaces are taken into account by creating a clear system and a complete ensemble. However, in addition to the beautiful outer appearance, I hope to see strong and surprising ideas that challenge you to think and bring a fresh perspective to the subject. Ideas from which you can immediately see that they have not been taken for granted and have also required the client to have the courage to build an identity on them.” – Hannu Koho
Head of jury
Hannu Koho
Design Director
Kallan & Co
Anssi Arte
Graphic Designer
hasan & partners
Martin Martonen
Senior Designer
Motley
Martta Kallio
Senior Copywriter
TBWA\Helsinki
Outi Saukkonen
Designer
Werklig
Image
“I look forward to seeing pictures in this series that tell the stories of thousands of words. Images that stop and thrill. Images that change conventions, break boundaries and create something new.” – Jan Rudkiewicz
Head of jury
Jan Rudkiewicz
Lead Designer
Werklig
Emmi Jormalainen
Illustrator, Graphic Designer
Irene Suosalo
Video Artist
Piia Peltonen
Art Director
Sherpa
Tuukka Koski
Photographer
Koski Syväri
Moving Image
“Everything that moves is not gold. How to make a great movie? There has to be a really good idea and then the best possible implementation. The end result needs to create some emotion so that the work stays in your mind and heart. I expect all this from the work of the series.” – Antero Jokinen
Head of jury
Antero Jokinen
Creative Director, Screenwriter
Aleksi Erma
Senior Creative
TBWA\Helsinki
Erkko Mannila
Creative Director
Miltton
Roosa Kuosmanen
Director
Yle Kioski
Viivi Huuska
Director, Photographer
Outdoor
“I hope to see inventive ways to think and create experiences. I am particularly interested in the means, uses, and aesthetics that challenge conventions in both form and content. I will be very happy if I can feel that I am on the verge of something completely new.” – Veera Häkkinen
Head of jury
Veera Häkkinen
Copywriter
Miltton
Adele Enersen
Senior Creative, Copywriter
SEK
Erno Reinikainen
Executive Creative Director
TBWA\Helsinki
Henri Haka
Creative Director
Bob the Robot
Toni Salminen
Creative, Co-founder
UUSI STUDIO
Packaging
“As the role of packaging in the marketing of the product, the purchasing process and home delivery has changed significantly, I believe it will be visible in the competition work as well. I also hope to see meaningful, new ecological thinking, both in packaging designs and materials.” – Eija Hakala
Head of jury
Eija Hakala
Senior Creative, Marketing & Design
Joonas Jansson
Art Director, Designer
Sherpa
Maija Olkkonen-Seppo
CEO, Creative Director
Packdesign ID
Nils Kajander
Strategist, Head of Branding and Storytelling
BOND
Vesa Viljakainen
Graphic Designer
Kuudes
Publications
“I hope to see publications that have emerged as a result of the well-backgrounded design work, in which one has dared to make room for confusion as well. Publications that have not been chewed up and which multilevelity is well disturbed.” – Anna-Mari Tenhunen
Head of jury
Anna-Mari Tenhunen
Art Director, Graphic Designer
Aki Suvanto
Creative Director, Partner
Aivan
Annika Leppäaho
Art Director, Designer, illustrator
Slush, freelancer
Jaakko Suomalainen
Senior designer
Kobra Agency
Jenni Kanerva
Senior Copywriter
Sherpa
Services
“Over the last two years, our interaction has taken place mainly through digital channels. Now is the time to see holistic services that rely on encounters between people and have a positive impact on people’s daily lives.” – Juha Kronqvist
Head of jury
Juha Kronqvist
Principal Designer
Hellon
Livia Hakala
Senior Product Designer (UX)
Wolt
Shakti Dash
Principal Designer, Experience Design
Nordkapp
Ulla Holma
Strategic Designer
un/known
Yonatan Kelib
Principal Designer
Futurice
Sound
“I’ve slept badly for two years now, so I’m looking forward to getting to the closed booth for the weekend to listen to joyful jingles, contagious earworms, and heartbreaking humors. I hope for a more thoughtful presentation of the larger sound sets, so that the whole can be judged even without listening to hundreds of hours of podcasts.” – Antti Tuominen
Head of jury
Antti Tuominen
Writer, homemaker
Antti & No Partners
Kati Hartikainen
Creative, Communications Consultant
Ellun kanat
Susanna TIkkanen
Creative
SEK
Tuomas Seppänen
Sound Designer
Elokuvaääniyhtiö Humina
Ville Granroth
Creative Director
Livson Group
Text
“This language is gold and I know how to export it. I want to find allies for us. Power words, colloquial language, tones must be mastered. The text is pounding, roaring, distilling. Otherwise, I will not start.” – Lilli Loiri
Head of jury
Lilli Loiri
Creative Lead
hasan & partners
Aki Toivonen
Creative Strategist, Head of Planning
TBWA\Helsinki
Annukka Puttonen
Lead Creative, Strategist
N2
Henna Lekka
Entrepreneur, Copywriter, Certified Business Coach
Kaari Koskela
Senior Creative
Wörks
Wild Card: Progress
“I hope to see works that challenge traditional thinking and create something completely new. Through an advanced and innovative vision, one can find something significant and change the world through creativity. A huge number of new innovations are born in Finland every year, and I hope that the same open-mindedness will be reflected in both their marketing and branding.” – Mia Oksala
Head of jury
Mia Oksala
CEO
20/20
Aya Brace
Graphic Designer, Photographer
Miltton, Freelancer
Esa Matinvesi
Head of Web and Brand Design
Soapbox
Karoline Kwon
Head of Design
Starcart
Matts Bjolin
Art Director
Kokoro & Moi
Young Creatives
“I hope to see the outputs of fresh thinking that delight, make you realize something new, or even cry - the subject of the product on a weekday or a phenomenon bigger than life.” – Anni Paltemaa
Head of jury
Anni Paltemaa
Creative, Copywriter
358
Daniel Palillo
Artist, Designer
Ilkka Kärkkäinen
Creative
so_helsinki
Polina Joffe
Artist, Design Director
Ableton
Ville Niemi
Digital Designer
Viiksimaisteri