Vuoden Huiput 2020 Jury
Chief Judge
“I offer care as the theme for this year’s competition. What would it mean to compete and at the same time take care? A difficult year has shown how many different ways we are connected to each other and our environment, and on the other hand, people are increasingly confronted only through the media.” – Arja Karhumaa
Arja Karhumaa
Assistant professor
Aalto-yliopisto
Advertisements
“In this special year, works has to be overlooked with slightly different eyes than before. As the streets fell silent and budgets were cut, creativity became even more important. And that's what it's all about.” – Annu Terho
Head of jury
Annu Terho
Senior Creative
SEK
Aino Soukko
Art Director
Bob the Robot
Matti Virtanen
Art Director
TBWA\Helsinki
Roope Sandberg
Art Director
Miltton Creative
Campaigns
“A well-executed campaign is a masterpiece of design: it is the ikebana of ideas, architecture, or pattern floating, where each part builds a larger whole. I hope to see strong concepts that don't lack creativity, idealism or timeliness. Instead of advertising envy, I want to feel joy in front of good design work.” – Maria Kuorikoski
Head of jury
Maria Kuorikoski
Senior Creative
TBWA\Helsinki
Anna Moilanen
Entrepreneur
Open Flower
Jaakko Veijola
Senior Creative
Wörks
Selim Saukkomaa
Strategist
Bob the Robot
Tuukka Sassi
Senior Designer
Nordkapp
Design
“In Finland, the level of design rises when a creative challenge is made to what one is used to. Which habit it is all about, always depends on which subject area you are moving to. At the Vuoden Huiput competition, I would like to see the level of design rise.” – Luka Appelberg
Head of jury
Luka Appelberg
Graphic Designer
Elina Brunfeldt
Graphic Designer
hasan & partners
Jenni Mällinen
Creative
Werklig
Juho Hiilivirta
Type designer, Graphic designer
Helsinki Type Studio, Mainostoimisto Puisto
Lasse Laine
CEO, Designer, Sailor
Protos Demos, Made by Choice, Handmade software company
Experiental Design
“I look forward to seeing an open-minded and border-breaking design that responds to need and bites into the core of the experience. During such times, even small moments grow into significant experiences. It will be interesting to see how the events of the last year are reflected in domestic design.” – Saara-Henriikka Mäkinen
Head of jury
Saara-Henriikka Mäkinen
Experience Designer, Visual Designer, Chairman / Ekho Collective, Lead Designer / Futurice
Juho Paasonen
Head of Design
Posti
Riikka Kuukka
Art Director, Graphic Designer
KOKO3
Tuomas Siitonen
Architect, Graphic Designer, Teacher
Tuomas Siitonen Office / Kombo / Aalto-yliopisto
Identity
“I hope to see smart concepts under a fresh look that delightfully bend to both small and large applications - original and recognizable entities that understand what and for whom they are talking about.” – Lotta Nieminen
Head of jury
Lotta Nieminen
Designer, Art Director
Studio Lotta Nieminen
Anna Mattson
Graphic Designer
Mattson & Mattson
Heidi Uusimäki
Lead Designer
Aalto University
József Kiss
Senior Designer
Motley Agency
Julia Nyyssölä
Creative
Berry Creative
Image
“In a world filled with images, I hope to see works that are not just a surface, but tell stories that are surprising, inspiring, enraging, enviable, challenging or engaging.” – Teemu Kurko
Head of jury
Teemu Kurko
Senior Creative
TBWA\Helsinki
Aliina Kauranne
Graphic Designer, Illustrator
Emma Sarpaniemi
Photographer, Visual Artist
Tino Nyman
Art Director
Moving Image
“I expect the same from the competition entries as from the vegetable department of the grocery store. Freshness and versatility. I'm as open to traditional solutions, as to exotic souvenirs. Quality matters. It is hoped that there will be no delicacies that look delicious on the outer shell and are revealed to be moldy on the inside. That kind of makes you angry.” – Sami Korjus
Head of jury
Sami Korjus
Copywriter
FOLK
Jaakko Koskinen
Creative Director
Isobar Finland
Jenni Pasanen
Motion designer
SEK
Matti Vesanen
Animation Director
Veli Studio
Riikka Rechardt
Creative
hasan & partners
Outdoor
“In this special year, works has to be overlooked with slightly different eyes than before. As the streets fell silent and budgets were cut, creativity became even more important. And that's what it's all about.” – Annu Terho
Head of jury
Annu Terho
Senior Creative
SEK
Aino Soukko
Art Director
Bob the Robot
Matti Virtanen
Art Director
TBWA\Helsinki
Roope Sandberg
Art Director
Miltton Creative
Packaging
“I hope we see packaging that brings value and joy to its users and finds workable ways to be responsible. I am particularly interested in everyday products that are bold in their own category.” – Saara Järvinen
Head of jury
Saara Järvinen
Senior Insight Strategist
Kuudes
Erkki Mikola
Communication Design Director, Senior Advisor
Mikola Communication Design
Jesper Bange
Designer, Founder
BOND
Juho Viironen
Packaging Designer, Creative Director
Publications
“Would this be the year we redefine what the publication means? I would like to see more digital work in the competition as well.” – Tuomas Jääskeläinen
Head of jury
Tuomas Jääskeläinen
Art Director
Helsingin Sanomat
Antti Karvanen
Design Director
Genero
Pauliina Nykänen
Graphic Designer
Samuli Saarinen
Graphic Designer
Services
“I am looking for services that understand their clients more deeply and realize something new. I look for unyielding precision as well as innovations that have an opinion and that genuinely wants to be better.” – Petri Heiskanen
Head of jury
Petri Heiskanen
Independent designer
Padre Deluxe
Anna Haverinen
Design Anthropologist
Grundlage
Emma Autio
Senior Consultant, Brand & Concept Design
Miltton
Sami Sorvali
Design Director
Taiste
Sound
“With the crossfire of audiobooks, pods and free music, the competition for ear seconds is accelerating. I hope that in addition to the stopping and entertaining storytelling for the radio, we will also be able to rejoice and be impressed by the new ways to build a brand with the power of sound.” – Netti Genberg
Head of jury
Netti Genberg
Creative
N2 Marketing
Anna Anundi
Illustrator, graphic designer and singer-songwriter
Axa Fahler
Audiocopy
Bananas Dulce
Kalle Wahlberg
Sound Designer, Music Producer
Bighouse
Text
“2020 has been a challenging year for many. I think it shows in the work of creative writers so that the extremes are strengthened. I think there will be both shockingly touching and deliciously entertaining lyrics in store. It is good, because the world needs tears of both grief and joy. The best works elevate both.” – Antti Halme
Head of jury
Antti Halme
Senior Copywriter
TBWA\Helsinki
Ellaveera Björk
Art Director
Miltton
Matilda Kivelä
Copywriter, Concept Designer
SEK
Teemu Seppänen
Copywriter, Creative
IVALO Creative Agency
Wild Card: Open Doors
“I look forward to hearing that kind of language and seeing things that care little about the competition. I hope to experience gestures of solidarity and care, sincere admiration, and aesthetics beyond standards; perhaps delightful, important, sensitive, rude, undefined, challenging, special, and quite ordinary forms and ways of doing things.” – Kiia Beilinson
Head of jury
Kiia Beilinson
Graphic Designer, artist
Eki Masalin
Student
Aalto University, Visual Communication Design BA
Saida Mäki-Penttilä
Coordinator, Creative Strategist, Community Organizer
Sara Salmani
Inclusion Specialist
Young Creatives
“One of the most interesting, inspiring, if not even the most important categories. I look forward to everything experimental and bold in a professional manner. If the work is still combined with a great idea and a justified solution, then great!” – Tony Eräpuro
Head of jury
Tony Eräpuro
Art Director
Kuudes
Chris Bolton
Design Lead
hasan & partners
Veikko Kähkönen
Photographer
Vilja Achté
3D-artist, Motion Designer