To a Vuoden Huiput jury member
You have been chosen as a Vuoden Huiput jury member. In accordance with the competition principles, the jury members must be designers and creators highly regarded by their colleagues. You are one of those. It is an honour but also a responsibility.
The majority of the Vuoden Huiput Competition jury members work for an advertising agency as their main occupation and, thus, are paid to promote the interests of the agency and its clients and employees.
However, as a jury member of the Vuoden Huiput Competition, you represent only yourself, your expertise and your honest opinion. Not your agency, your colleagues or your clients. Your decisions and those of the other jury members must not be driven by personal or a colleague’s advantage or disadvantage or that of your or someone else’s agency – the decision must be based only on the jury members’ expertise, opinion and complete independence.
The Vuoden Huiput Competition results are public. Organisations in the industry and the press are welcome to come and witness the jury work. The purpose of the competition is to bring together Finnish designers to discuss the industry’s outlooks and to evaluate the competition entries.
The evaluation is always subjective and some other jury may have chosen to give the award to another entry. Thus, the jury’s decisions may and should be assessed and criticised, sometimes publicly. If the jury has unconditionally followed the rules and principles of the competition and maintained high ethics, it is easy to respond to the criticism. However, if that is not the case, it is impossible.
Please familiarize yourself with the competition rules as well as the competition's goals and principals in advance.