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Vuoden Huiput 2017 Jury

Chief Judge

“As the jury of Vuoden Huiput competition traditionally consists of the best professionals in the industry, I know they all recognize a good idea, a consistent concept, an excellent craft and modern channel thinking. That's why at this year's edition of Vuoden Huiput, I thought about challenging the judges to evaluate what sacrifices have been made and what risks had to be taken in the name of the work being evaluated and to make it concrete. In other words, it is good to ask if anyone was really nervous when making the work in question. ” – Jyrki Poutanen

Jyrki Poutanen
Chief Creative Officer, Partner
TBWA\Helsinki

Advertisements & Outdoor

“I hope to see the frontiers of media creativity and ingenious insights of life and the times we live. I hope that we will run into works that we can feel in our skin and bones, and that brings a lot of discussion.” – Heli Roiha

Head of jury
Heli Roiha
Senior Creative
SEK

Hanna Kinnunen
Senior Art Director
Isobar

Jan Sederlöf
Copywriter
Bob the Robot

Kalle Wallin
Creative Director
NORD DDB HEL

Campaigns

“I look forward to world-class insights and implementations that arouse jealousy. I also look forward to works about climate change. I hope that there are operators in the Finnish business world who have found a relevant way for them to do things for a better world. These openings deserve the best possible marketing communications - which, of course, are primarily measured in this competition.” – Pia af Hällström

Head of jury
Pia af Hällström
Creative, Partner
Wörks

Inker-Maaria Ketonen
Director, Content & Communications
Bob the Robot Engage

Katariina Harteela
Associate Creative Director
hasan & partners

Mikko Martikainen
Creative Director
SEK

Vesa Savikko
Art Director
N2 Albiino

Design

“It's interesting to see how the entries and their style reflect the values and attitudes of their designers. I hope to see design that creatively embraces new ways of expression and challenges traditional tools and formats. ” – Juuso Salakka

Head of jury
Juuso Salakka
Designer
Kuudes

Essi Pailinna-Bertell
AD, Brand Manager
Kaiko Clothing

Janne Martiskainen
Creative Director
Ivalo Creative Agency

Man Yau
Artist

Robert Lönnqvist
Illustrator, Visual Storyteller, Graphic Designer
Rakastaja Robert

Experiental Design

“I believe in seeing unexpected combinations of thoughts, backgrounds, ways of doing things, and the quality of execution that create experiences from the whole.” – Saku Sysiö

Head of jury
Saku Sysiö
Designer, Partner
Aivan

Osma Lindroos
Architect SAFA, Partner
Lindroos Architects Oy

Terhi Pennanen
Service Design Lead
Motley

Ulla Jones
Customer Experience Lead
DNA

Film

“I hope to see ingenious, unique insights from the world, as well as uncompromising personal storytelling that supports and brightens the idea.” – Rane Tiukkanen

Head of jury
Rane Tiukkanen
Director, Creative Director
Lucy Loves Stories

Liisa Vääriskoski
Media All-Rounder, Artist

Max Smeds
Cinematographer

Paavo Järvilehto
Creative Director
Wörks

Pia Dahlman
Vice President
Folk Finland

Identity

“In a world where experience drives a brand, the role of identity is emphasized. It would be great to see works that take a holistic view of identity and challenge the world's bechmark cases with our own strengths - not by imitating design blogs.” – Verneri Leimu

Head of jury
Verneri Leimu
Strategist
358

Hannu Hirstiö
Creative
Werklig

Minna Hiltunen
Graphic Design Manager
Fiskars Scandinavian Living

Pietke Visser
Creative Director
Kuudes

Image

“I hope that we get to see a versatile set of surprising, touching and funny pictures, that communicate sharply and have the power to positively influence the world - even just a little and everyday.” – Anja Reponen

Head of jury
Anja Reponen
Illustrator

Kasimir Häiväoja
Head of Retouch
FLC Helsinki

Perttu Saksa
Visual Artist, Photographer

Sami Välikangas
Photographer
Studio Kalevankatu

Packages

“I look forward to seeing high-quality and creative but also responsible packaging solutions. Influental packaging can be more than just surface and branding. At its best, design has both visual and structural insights that guide and influence experience.” – Markus Joutsela

Head of jury
Markus Joutsela
Lecturer
Visuaalisen viestinnän muotoilu, Aalto-yliopiston taiteiden ja suunnittelun korkeakoulu, Median laitos

Annaleena Hakatie
Creative Lead
GutGuide

Janne Asikainen
Founder, Packaging Designer
Koepala Packaging

Lili Köves
Designer
Werklig

Publications

“I hope to see courage to approach storytelling from new angles while also challenging traditional formats. I'm fascinated by works that manage to provide both a frame for stories and an objective intrinsic value at the same time.” – Janne Hänninen

Head of jury
Janne Hänninen
Creative Director
Agency Leroy

Emmi Kyytsönen
Graphic Designer
Karppi Design

Laura Villi
Head of Design
Suomen Kuvalehti

Sofia Pusa
AD, Graphic Designer and Illustrator
Sofia Pusa Studio

Services

“I hope to see services that meet a genuine need, delight their users and make the world a better place to live. Bonus points are given for services that break boundaries and customs.” – Matias Vaara

Head of jury
Matias Vaara
Independent Strategic Designer
Vaara & Co

Tiina Viljakainen
UX Designer
Taiste

Viola Strandberg
Design Anthropologist
Kenno Consulting

Virpi Vaittinen
Head of Strategy
Nordkapp

Sound

“At its best, sound is an extremely visual instrument. If the tree falls in the picture, I can't hear the sound - but if I hear the tree fall, I can see the whole forest around me.” – Heidi Taina

Head of jury
Heidi Taina
Creative Director, Partner
TBWA\Helsinki

Juho Paalosmaa
Creative, Composer
Avidly

Markku Mäkelä
Music Producer

Tommi Toivonen
Sound Designer, Composer
VILD Music

Text

“Text in marketing communications will never die. Even though nowadays it's a bit poor. Prove I'm wrong.” – Anssi Järvinen

Head of jury
Anssi Järvinen
Creative
Oy Anssi Järvinen Ab

Antti Lehtinen
Creative Strategist
Miltton

Laura Mattila
Head of Communications
Gut Studio

Laura Paikkari
Creative Director
TBWA\Helsinki

Wild Card / Responsibility Actions

“Ambitious responsibility work can, at its best, transform companies, industries, human lives and societies. I want to see acts of responsibility that leave a lasting, real and positive handprint in this world while also being admired for their creativity.” – Lauramaria Havu

Head of jury
Lauramaria Havu
Communications Director
Miltton

Arja Karhumaa
Assistant Professor
Aalto-yliopisto

Niklas Kaskeala
Corporate Social Responsibility Lead
Compensate

Pauliina Mäkelä
Art Director / Illustrator
OSG Communications, freelancer

Young Creatives

“I hope that the juniors will pull us properly in the pot and the table will be set with a bunch of bold bets, fresh thinking and rather perfect failures than keeping things safe.” – Anu Niemonen

Head of jury
Anu Niemonen
Senior Creative
hasan & partners

Elina Niemistö
Senior Brand Strategist
Motley

Heikki Lotvonen
Web Developer, Graphic Designer

Janno Siimar
Design lead, Partner Member of Board at ADC*Europe
Velvet

Tuukka Tujula
Freelancer Designer, Art Director

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