Vuoden Huiput 2017 Jury
Chief Judge
“As the jury of Vuoden Huiput competition traditionally consists of the best professionals in the industry, I know they all recognize a good idea, a consistent concept, an excellent craft and modern channel thinking. That's why at this year's edition of Vuoden Huiput, I thought about challenging the judges to evaluate what sacrifices have been made and what risks had to be taken in the name of the work being evaluated and to make it concrete. In other words, it is good to ask if anyone was really nervous when making the work in question. ” – Jyrki Poutanen
Jyrki Poutanen
Chief Creative Officer, Partner
TBWA\Helsinki
Advertisements & Outdoor
“I hope to see the frontiers of media creativity and ingenious insights of life and the times we live. I hope that we will run into works that we can feel in our skin and bones, and that brings a lot of discussion.” – Heli Roiha
Head of jury
Heli Roiha
Senior Creative
SEK
Hanna Kinnunen
Senior Art Director
Isobar
Jan Sederlöf
Copywriter
Bob the Robot
Kalle Wallin
Creative Director
NORD DDB HEL
Campaigns
“I look forward to world-class insights and implementations that arouse jealousy. I also look forward to works about climate change. I hope that there are operators in the Finnish business world who have found a relevant way for them to do things for a better world. These openings deserve the best possible marketing communications - which, of course, are primarily measured in this competition.” – Pia af Hällström
Head of jury
Pia af Hällström
Creative, Partner
Wörks
Inker-Maaria Ketonen
Director, Content & Communications
Bob the Robot Engage
Katariina Harteela
Associate Creative Director
hasan & partners
Mikko Martikainen
Creative Director
SEK
Vesa Savikko
Art Director
N2 Albiino
Design
“It's interesting to see how the entries and their style reflect the values and attitudes of their designers. I hope to see design that creatively embraces new ways of expression and challenges traditional tools and formats. ” – Juuso Salakka
Head of jury
Juuso Salakka
Designer
Kuudes
Essi Pailinna-Bertell
AD, Brand Manager
Kaiko Clothing
Janne Martiskainen
Creative Director
Ivalo Creative Agency
Man Yau
Artist
Robert Lönnqvist
Illustrator, Visual Storyteller, Graphic Designer
Rakastaja Robert
Experiental Design
“I believe in seeing unexpected combinations of thoughts, backgrounds, ways of doing things, and the quality of execution that create experiences from the whole.” – Saku Sysiö
Head of jury
Saku Sysiö
Designer, Partner
Aivan
Osma Lindroos
Architect SAFA, Partner
Lindroos Architects Oy
Terhi Pennanen
Service Design Lead
Motley
Ulla Jones
Customer Experience Lead
DNA
Film
“I hope to see ingenious, unique insights from the world, as well as uncompromising personal storytelling that supports and brightens the idea.” – Rane Tiukkanen
Head of jury
Rane Tiukkanen
Director, Creative Director
Lucy Loves Stories
Liisa Vääriskoski
Media All-Rounder, Artist
Max Smeds
Cinematographer
Paavo Järvilehto
Creative Director
Wörks
Pia Dahlman
Vice President
Folk Finland
Identity
“In a world where experience drives a brand, the role of identity is emphasized. It would be great to see works that take a holistic view of identity and challenge the world's bechmark cases with our own strengths - not by imitating design blogs.” – Verneri Leimu
Head of jury
Verneri Leimu
Strategist
358
Hannu Hirstiö
Creative
Werklig
Minna Hiltunen
Graphic Design Manager
Fiskars Scandinavian Living
Pietke Visser
Creative Director
Kuudes
Image
“I hope that we get to see a versatile set of surprising, touching and funny pictures, that communicate sharply and have the power to positively influence the world - even just a little and everyday.” – Anja Reponen
Head of jury
Anja Reponen
Illustrator
Kasimir Häiväoja
Head of Retouch
FLC Helsinki
Perttu Saksa
Visual Artist, Photographer
Sami Välikangas
Photographer
Studio Kalevankatu
Packages
“I look forward to seeing high-quality and creative but also responsible packaging solutions. Influental packaging can be more than just surface and branding. At its best, design has both visual and structural insights that guide and influence experience.” – Markus Joutsela
Head of jury
Markus Joutsela
Lecturer
Visuaalisen viestinnän muotoilu, Aalto-yliopiston taiteiden ja suunnittelun korkeakoulu, Median laitos
Annaleena Hakatie
Creative Lead
GutGuide
Janne Asikainen
Founder, Packaging Designer
Koepala Packaging
Lili Köves
Designer
Werklig
Publications
“I hope to see courage to approach storytelling from new angles while also challenging traditional formats. I'm fascinated by works that manage to provide both a frame for stories and an objective intrinsic value at the same time.” – Janne Hänninen
Head of jury
Janne Hänninen
Creative Director
Agency Leroy
Emmi Kyytsönen
Graphic Designer
Karppi Design
Laura Villi
Head of Design
Suomen Kuvalehti
Sofia Pusa
AD, Graphic Designer and Illustrator
Sofia Pusa Studio
Services
“I hope to see services that meet a genuine need, delight their users and make the world a better place to live. Bonus points are given for services that break boundaries and customs.” – Matias Vaara
Head of jury
Matias Vaara
Independent Strategic Designer
Vaara & Co
Tiina Viljakainen
UX Designer
Taiste
Viola Strandberg
Design Anthropologist
Kenno Consulting
Virpi Vaittinen
Head of Strategy
Nordkapp
Sound
“At its best, sound is an extremely visual instrument. If the tree falls in the picture, I can't hear the sound - but if I hear the tree fall, I can see the whole forest around me.” – Heidi Taina
Head of jury
Heidi Taina
Creative Director, Partner
TBWA\Helsinki
Juho Paalosmaa
Creative, Composer
Avidly
Markku Mäkelä
Music Producer
Martin Linnankoski
Producer, Client Director
Vild Music
Text
“Text in marketing communications will never die. Even though nowadays it's a bit poor. Prove I'm wrong.” – Anssi Järvinen
Head of jury
Anssi Järvinen
Creative
Oy Anssi Järvinen Ab
Antti Lehtinen
Creative Strategist
Miltton
Laura Mattila
Head of Communications
Gut Studio
Laura Paikkari
Creative Director
TBWA\Helsinki
Wild Card / Responsibility Actions
“Ambitious responsibility work can, at its best, transform companies, industries, human lives and societies. I want to see acts of responsibility that leave a lasting, real and positive handprint in this world while also being admired for their creativity.” – Lauramaria Havu
Head of jury
Lauramaria Havu
Communications Director
Miltton
Aleksi Neuvonen
Founder
Demos Helsinki
Arja Karhumaa
Assistant Professor
Aalto-yliopisto
Niklas Kaskeala
Corporate Social Responsibility Lead
Compensate
Pauliina Mäkelä
Art Director / Illustrator
OSG Communications, freelancer
Young Creatives
“I hope that the juniors will pull us properly in the pot and the table will be set with a bunch of bold bets, fresh thinking and rather perfect failures than keeping things safe.” – Anu Niemonen
Head of jury
Anu Niemonen
Senior Creative
hasan & partners
Elina Niemistö
Senior Brand Strategist
Motley
Heikki Lotvonen
Web Developer, Graphic Designer
Janno Siimar
Design lead, Partner Member of Board at ADC*Europe
Velvet
Tuukka Tujula
Freelancer Designer, Art Director