Goals and Principles
The aim of Vuoden Huiput competition is to strengthen the significance of high-quality marketing communications and communications design in the Finnish culture and economy. The purpose of the event is to encourage better design, strengthen creativity and originality and develop professional standards.
To ensure that the targets are achieved, Vuoden Huiput competition, covering a broad spectrum of marketing communications and design, has been created. The competition, as well as an exhibition and annual presenting the competition entries are organised annually.
The aim of the competition is to bring under joint scrutiny the best works within Finnish marketing communications and design. The purpose of the competition is also to bring together Finnish designers to discuss the outlook within design, to evaluate the competition entries and award them.
The aim of the exhibition is to present all the best works from the previous year to designers, design agencies, students in the industry, clients, the media and anyone interested in design.
The annual is a documentary of the works the juries have chosen for the exhibition and awarded. The annual also contains data of the designs as well as the opinions of the juries on the standard of the works, the criteria of evaluation as well as the future of design and advertising.
The works must be selected to the exhibition and awarded according to carefully premeditated and ethically sound principles and high professional criteria. A jury member is barred from evaluating his/her own works or the works of his/her agency.
The purpose of the awards is to select the very best works among all those submitted, which are exceptional in creativity when it comes to content, realisation and design.
The juries for the competition must be selected from amongst the most competent, professionally successful designers and creators who are valued within their profession.
Vuoden Huiput event is organised in cooperation with the designers. The aim of the event is to promote the cooperation between marketing communications designers, graphic designers, other designers, illustrators, photographers, directors and others operating within the field.
In addition to participation fees, the event funding is based on cooperation agreements made with different operators in the industry and the sales of the annual as well as publications fees.
Vuoden Huiput event is organised by Grafia Board and other carefully selected elected officials and clerical personnel in accordance with the aims, principles and rules of the event.