Vuoden Huiput 2016 Jury
Chief Judge
“2016 has been a pretty horrible year. Grim and ugly. So we hope that works that have brought light and colour to it will shine in the Best of the Year. The kind that make our country better, more beautiful, cooler and nicer. That’s what’s needed – and creativity we have in plenty!” – Sanna Mander
Sanna Mander
Designer, illustrator
Advertisements
Head of jury
Jouni Seppänen
Creative
Ivalo Creative Agency
Ivo Purvis
Creative Director, Art Director
Partners
Mikko Juhola
Graphic Designer
hasan & partners
Ulla Lesevic
Creative
Bob the Robot
Campaigns
“I hope we get to feel advert envy. I hope that we respect advertising as a commercially challenging art form. I hope that we do our job with such pure hearts that even the losers don't think that the jury is shite. ” – Paula Orre
Head of jury
Paula Orre
Creative Director
Folk
Annu Terho
Senior Copywriter
DDB
Jari Ullakko
Executive Creative Director
SEK I Part of Grey
Mikko Airas
Creative partner
Wörks
Mikko Hakkarainen
Creative strategist, partner
Miltton Creative
Design
“I want to award works that convey two messages: firstly, there must be thought behind the visuality; good-looking is not enough. Secondly, passion for technical execution and detailed finish; a good idea alone will not win.” – Aleksi Hautamäki
Head of jury
Aleksi Hautamäki
Creative, Partner
BOND
Bruno Leo Ribeiro
Senior Art Director
Havas Worldwide Helsinki
Helena Masalin
Graphic Designer - Entrepreneur
Aune Creative
Olli Laaksonen
Design strategist
358
Riina Rosvall
Senior Graphic Designer
Marimekko
Film
Head of jury
Tommy Mäkinen
Creative Director
Folk Finland
Ezra Gould
Director
Freelancer / Duotone
Jarkko Tuuri
Creative Director
Make it Simple
Jenni Salonen
Director
Veli Creative
Identity
“We work in the intuition business; we'll go with that.” – Leo Karhunen
Head of jury
Leo Karhunen
Art Director
Double Happiness
Aapo Bovellan
Partner
Proxy
Jarno Luotonen
Designer
N2
Saana Hellsten
Art Director & Multidisciplinary Designer
Hellsten
Image
“Image is the quickest way to convey the desired idea to the recipient. The growing digital noise emphasises the importance of clear visual articulation. Image and illustration are the union between the execution and the context, and when it is successful, the result is more than the sum of its parts. To achieve this, you must study the world with an open mind and have the ability to see the emerging truths in picture form. In the 2016 image series, we stress the importance of successfully executing this: How well the work succeeds in recognising the unsaid truths and manages to put them into images.” – Kimmo Syväri
Head of jury
Kimmo Syväri
Photographer
Koski Syväri
Anna-Mari Tenhunen
Art Director
Image
Milena Huhta
Illustrator, Graphic Designer
Freelancer
Ville Salervo
Design Director
Anima Boutique
Innovation
“Innovation is courage, experimenting and finding new things. In fact, it is the lifeline for the future. I expect all the entries to this series to show recklessness, ambition and unapologetic touch throughout the scale from small experiments to epic reformers.” – Sami Niemelä
Head of jury
Sami Niemelä
Creative Director
Nordkapp
Mikko Köykkä
Technical Designer
Samuli Cantell
Partner / Creative Director
Adventure Club
Sonja Ängeslevä
Product Director
Unity Technologies
Outdoor
Head of jury
Jouni Seppänen
Creative
Ivalo Creative Agency
Ivo Purvis
Creative Director / Art Director
Partners
Mikko Juhola
Graphic Designer
hasan & partners
Ulla Lesevic
Creative
Bob the Robot
Products
“Our life is full of products. That is why a good product justifies its existence. The product in itself answers the question “why does this product exist?”. A good product improves its user’s life in an indispensable way - there is a need for it, and it satisfies that need in a delightful, creative and sustainable way.” – Rasmus Snabb
Head of jury
Rasmus Snabb
Senior Graphic Designer
Aivan
Calle Mosander
Art Director
Miltton Creative
Matias Halmeenmäki
Designer, Concepts & Services
Pentagon
Mika Matikainen
Lead Designer, Co-founder
Wolt
Sara Bengts
Design Manager
Lapuan kankurit
Publications
“One question: why was this printed on paper? Print publications must justify their existence more strongly than ever before. Publications’ tactility is one of the most important ways for them to stand out and have an impact. Interactivity and user interface design are focal to the design of electronic publications.” – Tuomas Jääskeläinen
Head of jury
Tuomas Jääskeläinen
Design Director
A-lehdet
Johannes Nieminen
Designer
Besserwisser
Leena Oravainio
Partner
Gut
Tino Nyman
Designer
Werklig
Services
“Services have grown into companies’ most significant competitive advantage. I hope that the entries to this series represent the world’s best design with an open mind and help bring global success to Finnish companies.” – Markus Nieminen
Head of jury
Markus Nieminen
Head of Digital, Partner
dynamo&son
Timo Ilola
Lead Designer
Reaktor
Yonatan Kelib
Senior Service Designer
FJORD
Zeynep Falay von Flittner
Design Director
Hellon
Sound
“Whether the works are the all-time best entries or of exceptionally low quality, it is certain that this jury will grant a Gold Award. Contrary jury actions have been recorded over the years in the annual. Let the best entry win! ” – Timo Iivari
Head of jury
Timo Iivari
Senior Creative
hasan & partners
Iina Merikallio
Creative & Boss
Merikallio&Son
Jusa Valtonen
Senior Creative
Ivalo Creative Agency
Lauri Porra
Composer
Freelancer
Text
“Hey, you short, medium-length or long advertising copy from 2016. Be brave and take part! Your length does and doesn’t matter; it's all relative after all. You should always take you work seriously, whether your relationship is with image, form, the nature of the channel, graphic identity, a site's other content, an urban scene or a service. It all depends… Unless you are an independent text, roaming free with floaty hems on narrow or wide columns. ” – Jonna Mannila
Head of jury
Jonna Mannila
Senior Creative
Mirum
Anni Paltemaa
Copywriter
Kuudes Kerros
Jukka Hakala
CEO
N2 Comms
Liisa Mayow
Co-Founder and Senior Communications Specialist
Kaskas media
Wild card / Pro-bono Work
“I expect to see fierce and fearless solutions for real-world problems. And room for hope.” – Anu Merenlahti
Head of jury
Anu Merenlahti
Communication manager
Kallion seurakunta
Arto Sivonen
Creative
Måndag
Attila Kiraly
Executive Creative Director
McCann Helsinki
Eevi Rutanen
Designer
GRMMXI
Young Creatives
“This is the best series to convince what the future must feel like! ” – Laura Väinölä
Head of jury
Laura Väinölä
Creative Director
Duotone & Pre Helsinki
Erno Forsstöm
Visual Design Lead
FJORD
Leena Periaho
Creative Director
KASKI Agency
Riku Eteläkoski
Creative
Bob the Robot
Tuomas Perälä
Creative Director
TBWA\Helsinki